Friday 11th May 2018 - Della Bentham
Due to changes in data protection regulations, we need all of our customers to confirm they want to keep receiving our updates. As a thankyou, we have added a little incentive...
You may have seen an email from us recently with the subject line: Marketing Details Confirmation. We love keeping you informed about upcoming auctions and lots that may be of interest to you, in order for you to keep receiving these updates we need you to confirm that you want to receive them before May 25th, we’d hate to lose touch.
We appreciate that it may seem like a small inconvenience, but we have made it really simple to do, just click the link in the email and press the ‘Confirm Marketing Details’ button. There are two option on the page so that you can tailor the updates to suit by unchecking if required.
On May 25th a new piece of European legislation, GDPR, means that we have to receive confirmation again from each and every one of our customers that they would like to receive updates and notifications from us.
GDPR stands for General Data Protection Regulation. It is a legal framework that sets out guidelines for information that is collected on individuals within the European Unionand the way this personal information is processed.
The data protection act was designed before the internet was widely adopted. Over the past couple of decades, things have changed very quickly. The amount of data held about individuals by companies varies, and unfortunately, there have been exploitations. A recent abuse of this was the high profile Cambridge Analytica scandal which has plagued Facebook.
The policy is designed to ensure that there is more transparency between organisations and individuals whose data is held by those organisations. Offering individuals a greater level of protection, especially online. So, while it can be annoying to have to confirm you want to receive information and updates about the things you love again, it’s quick and painless.
If we don’t hear from you by May 25th we will no longer be able to send you our regular communications. We would hate for you to miss out on upcoming auctions, new auctioneers and exciting lots, so if you forget you will be able to change your settings at any time in notifications.
Of course, if for any reason you no longer wish to receive updates from us, then you don’t need to do anything at all.
We appreciate that having to confirm again, that you would like to receive our updates may be a minor inconvenience. So, as a small thank you, everyone, that does so before May 25th will be entered into a prize draw to win an iPad. If you haven’t already, pop over and confirm here, it's quick and easy, and who knows, you could be the winner of a shiny new iPad. You can see the T&C’s for the completion here.